Tips of Building Your Instagram Business Account
If you have opened this article, chances are that you are thinking of taking your Instagram account to the next level. You want develop your brand in IG. Instagram has grown over the years and with 800 million users worldwide, Instagram is no longer an optional digital arsenal. Aside from having many users, Instagram also has the largest audience engagement as compared to other social media platforms so you need to maximize the time and effort that you put in building your Instagram account. Know what works and what’s trending. Here are the tips that will help you maximize your Instagram presence to build your brand.
Create a personalized Instagram strategy
Develop a strategy for your IG activity. Identify why you want to use Instagram as one of your marketing platforms. Are you doing it to grow the list of your email, increase your website clicks, your sales or is it because of something else?
Identify your target audience so that you can tell who to target with your content. This way it will be easier to develop your content.
Know about your competitors so do some research on them by looking at how they are doing their business and identify the strategies that are working.
Then plan your content by knowing what to post, when to post and what way your will boost your engagement. Know the hashtags to use, the captions to use, and the photo filters that will give your content the maximum effect.
Fine tune your account by identifying which metrics to monitor so that keep the right track of achieving your goals. Consider the reach, audience sentiment, sales, conversions and the traffic you have drawn towards your Instagram account.
Sometimes you may find it hard to so this on your own so your can use experienced professionals like True North Social that will help you brand grow like a bushfire. Once you get the basics down, now your can sell and advertise to the maximum using your Instagram account.
Once you get the basics down, you can start building your Instagram follower base.